Veganism has become quite a trend nowadays and vegan cosmetics have successfully taken over the market. The niche has become a priority for most of the makeup brands as the consumers have turned immensely conscious about the ingredients that are being used in the cosmetics that they use on a daily basis.
Today’s consumers are really smart when it comes to picking up the right makeup products as they have a wide variety of information available at hand and they know exactly what to look for in their favorite skin care products. Over the past few years, the beauty industry has seen a drastic change as people have turned more environmentally conscious and they look for some sustainable choices for themselves.
According to a recent survey by Grand View Research, the existence of vegan cosmetics in the global market is expected to reach $20.8 billion by 2025 which is quite impactful. Before delving into the various vegan foundations available in the stores, you need to know what exactly vegan products mean. So, if you are interested to know in detail, keep reading the article.
What are Vegan Cosmetics?
Vegan cosmetic products do not contain any animal ingredients or animal-derived ingredients. Honey, beeswax, carmine, collagen, gelatin, cholesterol, albumen, lanolin etc. are some of the examples of animal-derived ingredients. Many people often get confused between vegan and cruelty-free products. To be specific here, the products that are tested on animals can claim to be “vegan”. It’s vital to understand that vegan products are not necessarily cruelty-free.
On the other hand, in the case of cruelty-free cosmetics, there is no form of animal testing performed in the creation process of skin care products. However, the cruelty-free products can claim to be both vegan and no-vegan as well. If you are an animal-lover and refuse to use non-vegan cosmetics, then you should definitely choose the ones that are vegan and cruelty-free as well.
What is the Driving Force Behind the Huge Demand of Natural Vegan Cosmetics?
Twenty to thirty-year-olds represent 66% of worldwide purchasing power and the observations and convictions of this age are driving a great deal of their basic leadership with regards to picking what items they purchase.
Their decisions mirror their worries over animal cruelty, carbon discharges and the strain on the planet’s exhausting common assets. To keep it simple, ethical consumerism is driving the interest in vegan cosmetics.
What’s more, it’s never again just twenty to thirty-year-olds; most of the shoppers are progressively thinking about basic entitlements and the safe ingredients before making a purchase.
Animal-cruelty is enough to stay away from non-vegan cosmetics and the artificial substitutes are often considered to be harmful and even toxic to the skin. Today’s consumers are more inclined towards the products that clearly define the ingredients used and often opt for natural vegan cosmetics over the chemical ones.
Innovation in the Vegan Beauty Industry
The abundance of new companies that have jumped up over the most recent couple of years is mindful of this new sense among buyers, of obligation regarding individual well-being and most extensive ecological issues. Utilizing unique branding strategies and smart packaging, inventive brands can separate themselves from their competitors; now and again utilizing a fixing that is as of now in vogue as the interesting selling point.
Regardless of whether it be avocado, aloe vera, matcha tea or argan oil, an on-pattern fixing can be the reason for making another speciality vegan cosmetic product like vegan mascara, lipsticks, brush, foundation and many more.
Moreover, technologies like Big Data and Artificial intelligence have also made it convenient for the brands to analyze the consumer behavior and keep a keen vision on the emerging trends that help them to stay ahead of the curve.
If you have also decided to indulge in the vegan cosmetics from now, then let’s have a deeper look at some of the best vegan foundations available in the market today. We will be discussing each of them in detail along with the pros and cons so that it becomes easier for you to decide which one is suitable for you.
Best Vegan Foundations
1. Milk Makeup- Sunshine Skin Tint SPF 30
It is a weightless sheer liquid foundation that hydrates the skin well. It offers natural-looking coverage while providing sun protection. You don’t require any brush to apply this as you can simply roll and blend your way to radiant skin.
The foundation is infused with a blend of grapeseed, avocado, olive oil and mandarin that offer ultimate long-lasting hydration to the skin. Moreover, it is free from any kind of preservative and comes with a glass roller ball applicator which smoothly glides onto the skin and offers a quick and mess-free look.
- Vegan and cruelty-free
- Offers sun protection
- Easy application
- Suitable for on the go look
- Offers long-lasting hydrated and fresh look
- Infuse with natural ingredients
- Slightly on the expensive side which may drag away some consumers from buying it
- The applicator may not be a convenient option for everyone
2. Tarte Amazonian ClayFoundation SPF 15
This vegan, oil-free and matte liquid foundation is just perfect to bring life back into your skin. It offers an instant full coverage while providing a matte finish and oil control formula. It lasts for about 12 hours without creasing or settling in lines.
The Amazonian clay aids in balancing the liquid foundation according to your natural complexion. It contains vitamin E that acts as a natural preservative while acting as an anti-inflammatory emollient as well as an antioxidant at the same time.
You can simply use a brush to apply it onto your skin. Take a small amount of foundation on the back of your hand and start applying in circular motions starting from the center of your face. Blend in the outward direction.
3. Too Faced Born This Way Foundation
It offers a natural-looking, fresh look by effectively diffusing the line between makeup and your natural skin tone. It provides an undetectable coverage and can be applied to get a medium to full coverage according to your needs. It is infused with an oil-free formula along with the resilient Alpine rose that aids in brightening up the appearance of your skin while promoting elasticity.
This is also ideal for dry skin people as Hyaluronic acid offers long-lasting and skin-balancing hydration for a more youthful appearance. On the other hand, infusion of coconut water is a great addition as it helps in replenishing your skin’s moisture levels. You can apply this foundation with the help of a brush, sponge or fingertips as per your preferences.
4. Cover FX Power Play Foundation
This liquid foundation offers all-day coverage and a matte finish while protecting your skin from pollution. It is an ideal fit for normal, combination and oily skin type people. The formula contains an ultra-fine powder trio that efficiently blurs the appearance of large pores and fermented algae extract to offer protection to your skin from free radicals present in the polluted environment.
The foundation is infused with rice hull powder that efficiently absorbs oil and sweat from the face without ripping off the moisture. Alongside, the rice bran wax offers a creamy texture that blends quite well within no time.
In addition, the product is free from fragrance, mineral oil, gluten, talc, parabens, alkyl sulfates and phthalates. You can use a brush to apply it on your face and neck and for a perfect look, you can also use a loose powder over it. It can also be applied with the help of a sponge or fingertips.
- Ideal for all skin types
- Infused with rice hull powder and rice bran wax
- Protects skin against free radicals
- Vegan and cruelty-free
- Offers long-lasting coverage
- The texture may seem heavy on the face
- The coverage may crack up over a certain period
5. Urban Decay Naked Liquid Foundation
The weightless formula of this liquid foundation offers a professional and flawless coverage that blurs all the imperfections and offers a natural finish. The semi-matte finish completely transforms the complexion and illuminates the face. The formula efficiently diffuses the fine lines and wrinkles while offering a real look.
The foundation is loaded with various nourishing ingredients like Matrixyl 3000 which is a powerful anti-wrinkle peptide, green tea (antioxidant) and sodium hyaluronate for ideal skin hydration. It comes with a sleek pump that offers more control over the quantity that is squeezed out at one time and avoids wastage which is a plus point.
6. Kat Von D Lock-It Foundation
This foundation offers ideal coverage with the use of just 2-3 pea-sized droplets. It comes with 14 different shades and covers almost all the skin tones and undertones. It offers a natural-looking full-coverage face all day long without the need of re-applying it. It is transfer-free foundation which means that it just stays on your face and neck without ruining your clothes and other accessories.
You can buy the full size as well as travel-friendly packaging according to your needs. You need to use a good moisturizer before applying it so that your skin doesn’t dry up. You can apply it with a brush or a sponge for a flawless look.
7. Fenty Pro Filt’r Foundation
It offers medium to full coverage and doesn’t feel heavy on the face at all. The soft matte formula offers a flawless finish and a long-lasting coverage as well. It comes with an exclusive range of over 50 distinct shades. Isn’t that amazing? It offers an instant smooth looking, pore-diffused and shine less finish which is perfect for any party look.
It comes with an amazing climate-adaptive technology that works well in a humid and sweaty climate as well, so that you wear it wherever you want without the fear of getting your pores clogged. It is an ideal fit for all those people who want a subtle makeup look without overpowering the foundation on the face.
The formula is infused with fruit extract as well, which aids in the nourishment of your skin. You need to use a good moisturizer along with the primer to prep your skin before applying the foundation, especially if you belong to the dry skin category.
- Comes with 50 different shades
- Doesn’t feel heavy on the face
- Offers an instant and long-lasting full coverage
- Comes with the unique climate-adaptive technology
- Doesn’t clog pores even in a humid climate
- Vegan and 100% cruelty-free
- Not suitable for extremely dry skin people
- Selection of an ideal shade is quite a daunting task
8. Charlotte Tilbury Light Wonder
This light wonder foundation comes with an innovative technology that evens out all the imperfections while moisturizing your face. The lightweight formula is infused with SPF 15 and thus protects your skin from UV damage. Pseudo-ceramides efficiently hydrate your skin for up to 18 hours.
It is suitable for normal, dry and combination skin types. You can simply apply it with the help of your fingertips by taking a small amount on the back of your hand and blending in the outward direction. You can also mix a primer with it to get a glowing look.
9. Antonym Skin Esteem Organic Liquid Foundation
The Skin Esteem liquid foundation is loaded with a lot of nourishing natural ingredients that make it an ideal fit for dry skin people as well as they don’t have to worry about those dry patches anymore. The Hyaluronic acid offers hydration to the skin while protecting it from the free radicals present in the environment.
Shea butter and Jojoba oil aid in the extreme nourishment of the skin and offer an instant baby soft skin. In addition, sweet almond oil contains emollient properties and sunflower oil enriched with vitamin E acts as an antioxidant for the skin and keeps it healthy and also aids in cell regeneration.
It can be applied for medium to full coverage and you can use a brush to apply it. You can also refer to the shade descriptions online for getting your perfect match before making a purchase.
- Enriched with natural ingredients
- Most of the ingredients are obtained from organic farming
- Certified by Ecocert Greenlife
- Vegan and cruelty-free
- Reduces the appearance of wrinkles
- Evens out the skin tone
- Soy and gluten-free
- Offers medium to full coverage
- Slightly expensive, which may drag away the beginners from buying it
- The infusion of distinct oils may not be suitable for people with oily skin
10. Elf Flawless Finish Foundation
The lightweight and oil-free formula of Elf foundation blends beautifully into the skin and offers a semi-matte finish. The formula is quite long-lasting that eliminates the need for touch-ups throughout the day. The liquid formula evens out the skin tone easily and offers a bright skin appearance.
It is ideal for all skin types. It comes with 40 different shades that make easier for you to get your ideal fit. You can apply it with the help of a foundation brush or a sponge to get perfect coverage and for the long-lasting effect, use a primer before application. If you have dry skin, you can also add some moisturizer with it for sheer coverage.
- Lightweight formula
- Easily blends into the skin
- Offers a long-lasting semi-matte finish
- Restores uneven skin tone
- Ideal for all skin types
- Vegan and cruelty-free
- Also suitable for sensitive skin
- Suitable only for special occasions
- The application may turn out a bit messy, especially for the beginners
- Not suitable for dry skin people
11. Inika - Organic Liquid Foundation
This foundation is rich in nutrients and offers a combination of moisturizer and flawless coverage. Apart from this, Hyaluronic acid boosts skin’s elasticity and offers a youthful and even complexion.
It is loaded with a lot of skincare ingredients including green tea, lavender and Argan oil that contain antioxidants as well as antibacterial properties which soothe the skin and add luminosity. It offers medium coverage, which is suitable for a simple party look. You can sue a brush to gently blend it on your skin to achieve that flawless look.
If you are a beginner, you can opt for the one that is on the cheaper side but works flawlessly on the skin. On the other hand, if you are a professional makeup artist, you can select the expensive ones for your clients as you can make the most out of them.
Always remember that in order to achieve the best vegan makeup look, you need to make an ideal selection of the best vegan beauty products. Don’t make a purchase without looking at the ingredients involved as it may turn out to be harmful for your skin and can lead to disappointment as well.
Also Read: Top vegan Meal Plans